An initiative driven by the Regional Government of Andalusia and TRIVU
Raúl Berdonés, president of Secuoya Content Group, took part in the first edition of Aquí Hay Talento Andalucía, an initiative launched by the Regional Government of Andalusia and TRIVU, created to become the leading meeting point by and for the region’s talent.
Held at the Automobile and Fashion Museum of Málaga, the forum brought together business, institutional and social leaders to activate, connect and highlight the potential of the individuals and organizations working to promote the region’s best version of itself.
Berdonés participated in the panel How Does Andalusian Talent Conquer the New Global Landscape?, a conversation focused on exploring how Andalusia can turn an international context marked by geopolitical tension, technological acceleration and the rise of new economic powers into an opportunity for projection and leadership. He shared the discussion with Marta Sanjuán, CEO of Montosa; Pablo López, founder and CEO of Silbon; and Begoña Arana, founder of Betania, in a session moderated by Marta Alarcón, Value Lead at TRIVU.
During the debate, Raúl Berdonés highlighted the growing international presence of Andalusian talent, particularly in the audiovisual sector, emphasizing its unique identity and creative capacity as differentiating factors. “Andalusian talent is increasingly being recognized. We have our own identity and character, and in the audiovisual sector that is noticeable and palpable. At the end of the day, the stories we tell are about people, and Andalusians have a special way of conveying them,” he said.
The president of Secuoya Content Group also recalled the momentum experienced by the sector: “The audiovisual industry has grown to the point of doubling production, and that has been possible thanks to talent. It’s important that we believe it ourselves: we are the second-largest exporter of content—a giant leap that shows what can be achieved from Andalusia.”
Another key point he addressed was the need to strengthen the relationship between education and industry in order to respond to the challenges of a constantly evolving market. In this regard, Berdonés concluded that “universities need to be closer to industry; they must accelerate the integration of training into the real needs of companies, and even elevate vocational training, which in our sector is as essential as university education.”
