The agreement will run for five years and includes the production of promotional content for television, radio, and digital platforms
CBM, a Secuoya Content Group company, has been managing, since January 1, 2026, the self-promotion service and the development of the channel branding for the Aragonese Radio and Television Corporation (CARTV). The five-year contract covers the regional television channel, Aragón’s regional radio station (RAA) and its digital platforms, and includes the comprehensive delivery of the creative, technical, and human services associated with self-promotion and corporate identity.
Self-promotions and formats for television, radio, and digital environments
Under this agreement, Secuoya’s subsidiary will be responsible for the concepting, direction, and production of self-promotions, as well as any format designed to preview content, promote programming, and strengthen the brand image of CARTV’s various channels and platforms.
The service includes the design and production of promotional pieces for television, radio, and digital platforms, with the aim of ensuring consistent and cohesive channel branding across all distribution environments.
Human and technical resources
To deliver the service, CBM will provide all the necessary human and technical resources. The project will be supported by a stable team of 14 professionals, including video editors, motion graphics designers, creative copy specialists, and voice-over artists.
With this award, CBM strengthens its position as a leading provider of audiovisual outsourcing services (BPO) for public broadcasters, particularly in the areas of self-promotion, channel branding, and creative services.
Strengthening its positioning in BPO services
The new contract in Aragón adds to other projects carried out by CBM for regional broadcasters and public operators, consolidating CBM’s presence in this strategic segment of the audiovisual sector.
