The event, promoted by Sony in collaboration with leading companies from the audiovisual industry, will bring together professionals and experts in virtual production at Madrid Content City for a live demonstration of technological innovation applied to the industry
The event will gather key industry players, including Brainstorm, CEPROMA, MO&MO Film Services, Iluminate and True Light, in a meeting focused on technological innovation and its application to contemporary audiovisual production.
The event will take place at the Virtual Production Stage of DRAGO Broadcast Services (Stage N6), a facility designed to meet the evolving needs of the audiovisual industry in areas such as virtual production, LED environments, and hybrid workflows. From these state-of-the-art facilities, DRAGO provides end-to-end solutions for film, television, advertising, and entertainment projects, combining advanced technology, specialized services, and highly skilled technical expertise.
During the event, attendees will have the opportunity to experience the capabilities of OCELLUS, Sony’s first camera tracking system, in a real production environment. Designed to deliver precise and stable tracking both in studio and outdoor settings, OCELLUS operates without the need for markers, offering greater flexibility and efficiency for production teams.
In addition to the technology showcase, the event will feature practical demonstrations and real-world virtual production use cases. Brainstorm will present the integration of OCELLUS with InfinitySet, its real-time virtual production solution, while MO&MO Film Services will share hands-on expertise gained through major international productions for leading studios and streaming platforms.
Through initiatives such as this, DRAGO Broadcast Services and Secuoya Content Group continue to foster collaboration between manufacturers, technology providers, and industry professionals, helping drive the development of new tools and workflows that will shape the future of audiovisual production.
