It will feature a cinematic aesthetic designed to move, inspire, and leave a lasting impression
Secuoya Nexus will produce “El Arte de Crear”, an audiovisual platform that aims to change the perception of business in Spain through real, relatable, and purpose-driven stories. This pioneering project is driven by the CEOE Foundation and El Arte de Crear.
A part of Secuoya Content Group, Secuoya Nexus specializes in developing content strategies, transmedia projects, and branded content for brands and companies. For this initiative, Nexus will bring a cinematic visual style and a narrative approach designed to move, inspire, and connect with audiences.
Restoring Trust and Inspiring Vocations
“El Arte de Crear” seeks to bring viewers closer to the reality of companies with the goal of restoring trust in business leadership and generating genuine interest in the corporate world.
To achieve this, the project embraces a narrative format that combines interviews with business leaders from various sectors, documentary-style footage of their environments, and intimate reflections on the purpose, challenges, and values behind each story. All of this is supported by a multichannel distribution strategy that includes television, social media, podcasts, its own OTT platform, and live events across different locations in Spain.
In addition to Secuoya Nexus, “El Arte de Crear” involves the active participation of the CEOE Foundation, which promotes business leadership; El Confidencial, the official media partner and main distribution channel; and a growing number of companies, organizations, and entrepreneur networks already committed to the project.
