Secuoya Content Group took part in the launch event for the 26th edition of PwC Spain’s Entertainment & Media Outlook España report—an industry benchmark for gauging the evolution of the audiovisual market, consumption habits, and the challenges shaping the sector’s growth in the coming years.
Representing the Group, Raúl Berdonés, Executive Chairman, attended a gathering that brought together leaders from across the ecosystem—from production and content to the advertising industry and the media—to discuss the transformations already reshaping the value chain. The event also featured Antonio Alonso (Exterior Plus) and Nacho Cardero (El Confidencial).
An industry forum to anticipate the future of audiovisual
In his remarks, Raúl Berdonés connected the current market moment with a practical view of what the sector needs in order to keep growing: competitiveness, structure, and a more global approach to content.
First, he highlighted Spain’s position as a well-established production environment that is increasingly integrated into the international dynamics where series and audiovisual projects are conceived. This perspective—focused on capabilities, talent and industrial attractiveness—also comes with a key factor: “Major productions require increasingly complex financial structures,” Berdonés noted, which makes it necessary to strengthen the industrial backbone that supports each project.
That complexity, moreover, cannot be solved through creativity alone: it demands sustainable models. For that reason, he emphasised that “it’s not only creative talent that matters; the economic model matters too.” In a market where budgets are being adjusted, efficiency is prioritised and more sophisticated exploitation formulas are sought, financial solidity and distribution strategy are part of the “product” just as much as the story itself.
New habits and new competitors
Another topic running through the debate was the transformation of consumption. Competition for users’ time is no longer limited to traditional windows: “YouTube, TikTok and social content are becoming the major competitors of traditional entertainment.” This shift is pushing the entire industry to rethink how attention is captured and how content is designed to coexist with very different consumption dynamics.
In that context, new format trends are emerging that influence even how stories are conceived and packaged: “Vertical series with very short episodes (1–2 minutes) are emerging as a global trend and are changing the way people consume: mobile-first, continuous and addictive viewing.” All of this increases the value of editorial and narrative differentiation, but also the need for structures capable of producing efficiently and exploiting content intelligently across windows, territories and audiences.
Raúl Berdonés’ participation in this PwC Spain forum reinforces Secuoya Content Group’s role in the conversations shaping the future of the industry: how to consolidate Spain as a production hub, how to compete internationally, and how to build sustainable models that align creativity, business and technology.
