Marian Martín, director of Secuoya Servicios, took part in the panel Virtual Production: From the Idea to the Final Image, moderated by Samuel Castro, director of Fundación Secuoya
Attendees enjoyed a visit to Sevilla Content City, the new benchmark audiovisual hub in Andalusia
Secuoya Content Group took part on Wednesday, November 12, in Frame Sevilla 2025, held within the framework of the Seville European Film Festival (SEFF), one of the most prominent events in the audiovisual industry. The group participated in the panel Virtual Production: From the Idea to the Final Image, a session dedicated to analyzing one of the sector’s most significant technological transformations.
Held at the NH Plaza de Armas Hotel, the panel was moderated by Samuel Castro, director of Fundación Secuoya, and featured contributions from Marian Martín, director of Secuoya Servicios, and David Monguet Seluy, virtual production supervisor at MO&MO.
During the session, speakers examined how virtual production is revolutionizing filming processes, replacing traditional chroma backgrounds with real-time generated LED environments. This technology is transforming production workflows by optimizing work from project conception through post-production, enabling previsualization of sets and facilitating visual effects, compositing and correction more efficiently.
Visit to Sevilla Content City
Attendees also took part in a visit to Sevilla Content City, the new benchmark audiovisual hub in Andalusia, managed by Drago Broadcast Services, a subsidiary of Secuoya Content Group.
Located in Tomares, it is conceived as a complete audiovisual ecosystem integrating state-of-the-art technical facilities and offices, allowing professionals in the sector to carry out their daily work in a professional, innovative and connected environment.
