Secuoya Content Group’s company is responsible for the design and execution of the project, from the conceptualization of the format to the production proposal
To mark the 20th anniversary of the Fundación Banco Sabadell Awards for Biomedical Research, ‘Conversaciones con Ciencia’ has been developed—a series of dialogues whose production and narrative approach have been created by Secuoya Nexus. Throughout the episodes, 13 award-winning researchers from different editions share their reflections on some of the greatest scientific challenges of our time.
Secuoya Nexus, the unit specializing in branded content, content strategies, and transmedia projects within Secuoya Content Group, has been in charge of designing and executing the project, handling the format conceptualization, production proposal, and post-production.
One of the main innovations of the format has been the way the interviews were recorded: thanks to the use of facing teleprompters, participants were able to see each other while they spoke. This allowed for a shot in which both appear to be looking directly at the camera, maintaining eye contact and a sense of connection with the audience.
Additionally, the launch and social media distribution strategy has also been produced and coordinated by Secuoya Nexus. Since its release on Tuesday, May 27, the project has already surpassed 550,000 views on YouTube, establishing itself as a successful initiative in terms of reach and audience engagement.
A Conversation Between Generations of Scientists
Are we close to curing cancer? Will we be able to achieve immunity against bacteria? How can we take better care of our hearts? In ‘Conversaciones con Ciencia‘, some of the most renowned biomedical researchers in the country address these and other major questions of contemporary science. They also share their ethical dilemmas and personal motivations, offering a human perspective on scientific work.
Óscar Marín, Eduard Batlle, Joan Seoane, Benedicto Crespo-Facorro, Manuel Valiente, Almudena R. Ramiro, Daniel López Serrano, Borja Ibáñez, Guadalupe Sabio, Xavier Trepat, and Arkaitz Carracedo star in these unique encounters.
